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HELWIT Nicotine Pouches
Thailand: New Flavours & Full Guide
Four new cans, every HELWIT flavour with its real mg strength, and what the sale of HELWIT’s Swedish maker means for you in Thailand.
18HELWIT flavours stocked
2–7.5mgStrength range
4New in the range
HELWIT is the soft, flavour-first pouch from Sweden, and in Thailand you only find it through Nicohub. This month brings news: four new cans have joined the range, and the company behind HELWIT has been sold. Here is what changes and what stays the same.
HELWIT is made by Yoik in its own factory at Gransholm, just outside Växjö in the Swedish region of Småland. Every flavour comes in a slim white pouch, 20 to a can, and the range runs from 2 mg to 7.5 mg per pouch. That keeps the whole brand at the lighter end of the scale, which is why it is the brand we suggest most often to people trying pouches for the first time.
18HELWIT flavours at Nicohub
Slim20 pouches per can
Gentle & Everyday LiftNicohub strength tiers
What is in this guide
- HELWIT’s maker has been sold: what it means in Thailand
- Four new HELWIT cans
- Full HELWIT lineup: every flavour and strength
- HELWIT Extra Strong: the 7.5 mg series
- Who makes HELWIT
- Where HELWIT sits on the strength scale
- What happened to BAOW?
- Frequently asked questions
- Where to buy HELWIT in Thailand
HELWIT’s maker has been sold: what it means in Thailand
On 7 September 2026, Imperial Brands, the international group that also owns the Swedish snus maker Skruf, announced that it had bought Yoik Group AB, the company behind HELWIT. The price was SEK 515 million up front, with a further payment over the next two years depending on how the business performs.
Yoik was started by Henrik Boson, Tobias Björneskog and Felix Stefansson, and in a few years they took HELWIT from a new name to 3.4% of the Swedish market, the biggest nicotine pouch market in Europe. As part of the deal, the founders and the rest of the Yoik team join Imperial Brands.
Nicohub keeps HELWIT in Thailand. Our exclusive distribution of HELWIT continues after the sale. HELWIT stays a Nicohub exclusive, sold at our Bangkok stores and the shops we supply, and the four new cans below are part of the range.
Four new HELWIT cans
Three new flavours and one new name, all in the same slim white pouch as the rest of the range.
New · Limited Edition
3.5mg / pouch
Hjortron is the Swedish word for cloudberry, the golden berry that grows wild in the north of Sweden. HELWIT describes its version as sweet and fresh, with a tart berry character and a soft note of honey. It is a limited edition, made in a limited run, so it will not stay in the range for ever.
New · Limited Edition
2mg / pouch
Two of HELWIT’s most popular flavours in one pouch: Mocha, which tastes of cappuccino, caramel and chocolate, and Mint. HELWIT released it as a limited edition to find out whether it deserves a permanent place, and the can carries a QR code so you can tell HELWIT what you think.
New · Extra Strong
7.5mg / pouch
The same Mocha and Mint blend with more nicotine behind it, in HELWIT’s Extra Strong series. HELWIT made it after many requests for a stronger Mocha Mint.
New name · Mint
6mg / pouch
Not a new recipe: this is the flavour HELWIT used to sell as Menthol. HELWIT changed the name because Peppermint describes the taste better, and the flavour is the same. At 6 mg it is HELWIT’s strongest regular strength. You may still see cans labelled Menthol while older stock sells through.
Full HELWIT lineup: every flavour and strength
All 18 HELWIT flavours Nicohub carries, from lightest to strongest.
| Flavour | Profile | Strength |
|---|---|---|
| Mocha Mint | Mocha and mint in one pouch | 2mg |
| Acai | Dark berries with a sweet touch | 3.5mg |
| Banana | Creamy banana, sweet and tropical | 3.5mg |
| Cola | Classic cola | 3.5mg |
| Hjortron (Cloudberry) | Cloudberry, tart, with a soft honey note | 3.5mg |
| Mint | Classic mint | 3.5mg |
| Watermelon | Fresh, fruity watermelon | 3.5mg |
| Blueberry | Blueberry | 4.5mg |
| Cherry | Cherry | 4.5mg |
| Mocha | Cappuccino, caramel and chocolate | 4.5mg |
| Orange | Orange | 4.5mg |
| Peppermint | Peppermint, formerly sold as Menthol | 6mg |
| Banana Extra Strong | Creamy banana | 7.5mg |
| Blueberry Extra Strong | Blueberry | 7.5mg |
| Cola Extra Strong | Classic cola | 7.5mg |
| Mint Extra Strong | Classic mint | 7.5mg |
| Mocha Extra Strong | Cappuccino, caramel and chocolate | 7.5mg |
| Mocha Mint Extra Strong | Mocha and mint in one pouch | 7.5mg |
Stock rotates. See the live HELWIT collection for current availability on each flavour.
HELWIT Extra Strong: the 7.5 mg series
Extra Strong · Strongest HELWIT
Banana, Blueberry, Cola, Mint, Mocha & Mocha Mint
7.5mg / pouch
Extra Strong cans hold 15 mg of nicotine per gram, which works out at 7.5 mg per pouch, roughly twice a standard 3.5 mg can. The flavours are the familiar HELWIT ones, so Extra Strong is the natural next step when the regular cans start to feel light, without jumping to a much stronger brand.
Who makes HELWIT
HELWIT comes from Yoik, based at Gransholm outside Växjö in southern Sweden. HELWIT says it could have had its pouches made wherever it was cheapest, but chose to build its own factory in Småland instead, to stay close to every step of production. The factory runs on electricity from the hydroelectric station next door.
Flavours are developed with some of the world’s leading flavour specialists and then put in front of real customers through what HELWIT calls Helwit Concept: new flavours come out as limited editions, and buyers help decide which ones stay. Banana won the vote as the best Helwit Concept release of 2023 and has been a permanent flavour since. Mocha Mint is the latest to go through that test.
HELWIT’s own rule is a balanced strength and a flavour that lasts, and every pouch is 100% tobacco-free: no leaf, no smoke, nothing to spit out.
Where HELWIT sits on the strength scale
The Nicohub Strength Scale sorts every pouch we carry into five tiers. HELWIT covers the first two:
2–6mg
HELWIT standard line
Gentle tier (1–6mg). From Mocha Mint at 2 mg, the lightest HELWIT, up to Peppermint at 6 mg. Light enough for first-time users and occasional use.
7.5mg
HELWIT Extra Strong
Everyday Lift tier (6–9mg). A firmer daily pouch for someone past their first few cans.
HELWIT stops at 7.5 mg. If you need more than that, our strength guide shows where to go next.
What happened to BAOW?
BAOW, the cocktail-flavoured pouch from the same Swedish maker, has been discontinued and will not be restocked, so it is no longer part of the Nicohub range. If you liked BAOW’s 12 mg strength, the closest match we carry is KILLA, whose standard line sits at 12.8 mg. If it was the unusual flavours you liked, LOOP has the widest range of spicy and chili flavours in our catalogue.
Frequently asked questions
Is HELWIT still sold in Thailand after the sale?
Yes. Imperial Brands bought HELWIT’s maker Yoik in September 2026, and Nicohub remains the exclusive distributor of HELWIT in Thailand. You will find it at Nicohub stores and the shops we supply.
Who owns HELWIT now?
Imperial Brands, the group that also owns the Swedish snus maker Skruf, bought Yoik Group AB, the company behind HELWIT, in September 2026. The founders and the Yoik team stay on.
How strong is HELWIT?
HELWIT runs from 2 mg to 7.5 mg per pouch. The standard flavours sit between 2 mg and 6 mg, in the Gentle tier, and the Extra Strong series is 7.5 mg, in Everyday Lift.
What are the new HELWIT flavours?
Hjortron (cloudberry, 3.5 mg), Mocha Mint (2 mg), Mocha Mint Extra Strong (7.5 mg) and Peppermint (6 mg). Peppermint is the flavour HELWIT used to sell as Menthol, under a new name.
Is HELWIT good for first-time users?
Yes. It is the brand we suggest most often to people new to pouches: light strengths, a slim pouch and a flavour that lasts.
What happened to BAOW?
BAOW, the cocktail-flavoured pouch from the same Swedish maker, has been discontinued and will not be restocked.
Where can I buy genuine HELWIT in Thailand?
At the Nicohub flagship stores in Bangkok and verified shops nationwide. HELWIT is a Nicohub exclusive, so it is not available anywhere else in Thailand through legitimate channels.
Browse the full HELWIT range
18 flavours from 2 mg to 7.5 mg, all tobacco-free, at Nicohub stores and the shops we supply.