FUMI

FUMI Nicotine Pouches Thailand

Strength8mg
Direct from Sweden Legally imported, tax-stamped
01 About FUMI

About FUMI

FUMI is a tobacco-free nicotine pouch brand produced by The Snus Brothers, a Swedish company based in Ödeshög. The brothers, Kaj and Dennis, started crafting snus from a garage workshop in 2014 and have since grown their operation into a 2,500 m² production facility that manufactures nicotine pouches for multiple brands. FUMI was launched in 2021 as their own flavour-focused brand.

FUMI is built around flavour innovation rather than strength escalation. The brand focuses on profiles that go beyond the standard mint-and-berry lineup found in most pouches, including Tangy variants, salty fruit fusions, and Zingy Ginger. All FUMI pouches come in slim, all-white format with 20 pouches per can.

At Nicohub Thailand, the FUMI catalogue carries 3 active products, all in Slim format. The range runs at 8 mg per pouch across 3 variants: Minty Blueberry, Tangy Strawberry, and Zingy Ginger.

All FUMI sold across the Nicohub network of stores is imported through licensed channels with full Thai tax documentation.

02 Product Lines

One format, one strength.

Live counts and current bestsellers from each strength tier. Updates automatically as products are added, removed, or restocked.

Core range

FUMI Standard

8
mg/pouch
Bestsellers
Starter guidance

FUMI Standard covers 8 mg per pouch across 3 variants, a mid-range entry point for users wanting flavour variety without high nicotine.

03 Flavour Families

Browse by flavour family

Active FUMI products grouped by flavour category. Tap a category to see what's in stock.

Four flavour categories

Specific stock varies by location and season.

Minty
· 1 flavour

FUMI mint and cooling flavours at Nicohub: Minty Blueberry.

Fruity
· 1 flavour

FUMI fruit flavours at Nicohub: Tangy Strawberry.

Candy

No Candy variants currently.

Spicy
· 1 flavour

FUMI spicy flavours at Nicohub: Zingy Ginger.

04 Shop the Range

Every FUMI pouch, by strength tier

Every active FUMI pouch mapped onto the Nicohub strength scale. Tap any populated tier to see the products inside.

01

Gentle

No FUMI products · Browse other products in this tier
1-6mg/pouch
FUMi Minty Blueberry8 MG · SlimFUMi Tangy Strawberry8 MG · SlimFUMi Zingy Ginger8 MG · Slim
03

Energized

No FUMI products · Browse other products in this tier
9-12mg/pouch 04

Amped Up

No FUMI products · Browse other products in this tier
12-20mg/pouch 05

Ultimate Rush

No FUMI products · Browse other products in this tier
20+mg/pouch
05 How to Use

Four steps from can to comfort

FUMI sits in the mid-strength range (8 mg per pouch). Suitable for users with some pouch experience or moderate cigarette/vape habits. Check the strength tier in Section 04 above to pick an appropriate starting point.

01

Open the can, take one pouch

Twist or pop the lid and take one pouch.

02

Place between gum and lip

Place the pouch flat against the upper gum, between gum and lip. Flavour and strength release begin within a few minutes.

03

Leave for the active session

Active duration depends on strength. FUMI pouches typically last 30 to 45 minutes per session.

04

Discard in a sealed bin

Used pouches go in a closed bin or pouch disposal compartment, never on the ground or in plant pots.

06 Resources

Keep exploring

More guides, brand comparisons, and category context for FUMI buyers and anyone exploring the nicotine pouch category.

CATEGORY GUIDE

Nicotine pouches in Thailand

Legal status, brands, strengths, safety, and where to buy. The full Nicohub category guide for buyers and retailers.Read the guideDISCOVERY

All brands at Nicohub

FUMI is one of multiple smaller craft brands available across the Nicohub network. Browse the full brand list and find your match.Browse all brandsSTRENGTH GUIDE

The Nicohub strength scale

Every Nicohub pouch mapped onto a 5-tier scale. FUMI runs at 8 mg per pouch.Read the guide

Find your nearest FUMI shop

FUMI is stocked across the Nicohub network: two Bangkok flagship stores and verified stores across Thailand. Find the closest pickup point.

Find your nearest pickup pointBrowse all brands
Front view of FUMi Minty Blueberry nicotine pouch – 8mg strength with Icy Minty berry flavour.
FUMI

FUMi Minty Blueberry

Approved B2B can see price
Front view of FUMi Tangy Strawberry nicotine pouch – 8.4mg strength with sweet creamy strawberry flavour
FUMI

FUMi Tangy Strawberry

Approved B2B can see price
Front view of FUMi Zingy Ginger nicotine pouch – 8.4mg strength with fizzy ginger cola flavour
FUMI

FUMi Zingy Ginger

Approved B2B can see price

FUMI Frequently Asked Questions

What is FUMI and what makes it different from other brands?

FUMI is a Swedish nicotine pouch brand manufactured by Helix Sweden AB at the company's facility in Ödeshög, Sweden. The brand launched in 2021 with a clear positioning thesis: where most brands compete on strength escalation, FUMI competes on flavour identity. The Thailand catalogue holds three active products in Slim format at 8 mg per pouch. The brand's adjective-led naming convention (Minty, Zingy, Tangy, Freezy) and unusual flavour combinations like Zingy Ginger with a cola hint distinguish FUMI from mainstream mint-and-berry-focused Scandinavian brands.

What flavours does FUMI come in?

FUMI offers three active variants at Nicohub Thailand, all in Slim format with 20 pouches per can, at 8 mg per pouch: Minty Blueberry, Tangy Strawberry, and Zingy Ginger.

Who are The Snus Brothers, and how are they connected to FUMI?

The Snus Brothers is the trade name of Helix Sweden AB, a Swedish nicotine pouch and snus manufacturer founded in 2014 by brothers Kaj and Dennis. The company started in a garage and has grown into a 3,500-square-meter factory in Ödeshög, Sweden, with capacity for around 50 million cans per year. Helix Sweden contract-manufactures pouches for multiple brands, but FUMI is the company's own flagship line, launched in 2021. When you see "The Snus Brothers" or "Helix Sweden AB" on a FUMI product, both refer to the same Swedish manufacturer.

How long does a FUMI pouch last?

A typical FUMI session runs 30 to 45 minutes per pouch across the range, with the more layered profiles tending to hold flavour slightly longer than the simpler fruit profiles. All FUMI pouches are Slim format with soft, plant-fiber filling designed to sit comfortably under the upper lip.

Where can I buy FUMI in Thailand?

FUMI is stocked at both Nicohub Bangkok flagship stores (Nicohub Silom and Nicohub Sukhumvit Soi 31) with the active range. Licensed Nicohub store locations across Thailand stock the FUMI core, though specific flavour availability varies by location. Use our store locator to find the nearest pickup point.