All Brands

Nicotine Pouch Brands Available in Thailand

Twelve premium Scandinavian nicotine pouch brands across every strength tier, from 1.5mg Gentle through 35mg Ultimate Rush. Each brand has its own character, format, and flavor identity. This page is the canonical Nicohub catalog directory.

Brands12
Tiers5
Range1.5 to 35mg
Exclusives4
01 At a Glance

The Nicohub catalog at a glance

Quick answer

Nicohub stocks 12 Scandinavian nicotine pouch brands in Thailand: VELO, BAOW, HELWIT, LOOP, LYNX, KILLA, PABLO, ZYN, FUMI, XQS, WHITE FOX, and SIBERIA. BAOW, HELWIT, LOOP, and LYNX are Nicohub Exclusives. The strength range spans 1.5mg per pouch (ZYN Spearmint Mini Dry, Gentle) to 35mg per pouch (PABLO Ice Cold Limited Edition, Ultimate Rush).

Sweden produces ten of the twelve brands; Denmark produces KILLA and PABLO. Strength is measured in milligrams per pouch (the nicotine content of one individual pouch you place under your lip), not milligrams per gram of pouch material. The nicotine pouch strength guide covers tier matching in detail.

02 The Brands

Twelve brands in Nicohub display order

Each entry includes verified strength range in milligrams per pouch, country of origin, format, tier coverage, and a link to the brand collection.

VELO

Made in Sweden · Slim, Mini, Zero
Bestseller
4 to 17mg per pouch · Gentle through Amped Up

The widest strength range in the catalog and the most-asked-about brand. Manufactured by British American Tobacco (Fiedler & Lundgren AB facility in Malmö, Sweden). VELO Slim covers 6 to 17mg, Mini covers 4 to 8mg, and Zero (nicotine-free) is a single SKU. The high-strength Freezing Peppermint 17 MG sits at the top. A versatile starter brand because most users find their fit within VELO alone.

Shop VELO

BAOW

Made in Sweden · Slim
Nicohub Exclusive
12mg per pouch · Energized

A cocktail-inspired Swedish brand from manufacturer YOIK AB (Gransholms Bruk, Småland). All five SKUs sit at 12mg in the Energized tier. Distinctive flavor lineup: Gin and Tonic, Negroni, Pina Colada, plus Ice Mint as the safety anchor and Chili Lime as the aggressive outlier. Ultra-slim, all-white format with extended flavor delivery.

Shop BAOW

HELWIT

Made in Sweden · Mini
Nicohub Exclusive
3.5 to 7.5mg per pouch · Gentle and Everyday Lift

Light-strength specialist from manufacturer YOIK AB (sister brand to BAOW, same facility in Småland, Sweden). Spans two tiers: the standard HELWIT line sits in Gentle (3.5 to 5mg), and the Extra Strong line steps up to 7.5mg in Everyday Lift territory. Soft, low-drip Mini format designed for all-day comfort. Ideal entry point for first-time users and people who want a flavor-led daily pouch without high nicotine intensity.

Shop HELWIT

LOOP

Made in Sweden · Mini, Strong, Extra Strong, Hyper Strong
Nicohub Exclusive
6.75 to 15.6mg per pouch · Everyday Lift through Amped Up

A Swedish brand from manufacturer Another Snus Factory AB with the deepest spice and chili flavor lineup in the catalog. The strength ladder is Mini (6.75mg) through Strong (9.4mg), Extra Strong (12.5mg), to Hyper Strong (15.6mg). Distinctive flavor profiles include Jalapeno Lime, Habanero Mint, Red Chili Melon, and Hot Peach. Popular with experienced users who want something beyond standard mint and citrus.

Shop LOOP

LYNX

Made in Sweden · Slim
Nicohub Exclusive
10.5 to 12.3mg per pouch · Energized and Amped Up

A premium Scandinavian brand from manufacturer Another Snus Factory AB. Two products bridge the Energized and Amped Up tiers: LYNX Blueberry at 10.5mg sits comfortably in Energized, and LYNX Cool Mint XStrong at 12.3mg crosses into Amped Up. Smooth flavor delivery and a clean, modern aesthetic. Imported and distributed by Nicohub in Thailand.

Shop LYNX

KILLA

Made in Denmark · Mini, standard, Exclusive
8 to 13.2mg per pouch · Everyday Lift and Amped Up

A high-impact Danish brand from manufacturer N.G.P Tobacco ApS (originally Aalborg, North Jutland). Three product lines: KILLA Mini sits at 8mg (Everyday Lift). The standard line sits uniformly at 12.8mg (Amped Up lower bound). The Exclusive line tops out at 13.2mg, with KILLA Exclusive Double Mint as the strongest mainstream KILLA product. Higher pH than most competitors, so the same mg figure feels noticeably stronger in the first few minutes.

Shop KILLA

PABLO

Made in Denmark · Mini, standard, Exclusive, Limited Edition
15 to 35mg per pouch · Amped Up and Ultimate Rush

The strongest brand in the catalog, from manufacturer N.G.P Tobacco ApS (sister brand to KILLA, same Danish maker). Four product lines: PABLO Mini at 15mg (Amped Up), the standard line at 17 to 24mg, the Exclusive line at 30mg, and PABLO Ice Cold Limited Edition at 35mg per pouch as the current catalog peak. Note: PABLO cans display 50mg, which is milligrams per gram of pouch material, not per pouch. The user-relevant figure is mg per pouch. Not a starting brand at any tier.

Shop PABLO

ZYN

Made in Sweden · Mini Dry, Slim
1.5 to 16.5mg per pouch · Gentle through Amped Up

From manufacturer Swedish Match AB (Philip Morris International subsidiary), produced for the Asian market at Tidaholm and Vetlanda in Sweden. The benchmark for clean, consistent quality across the widest tier coverage in the catalog after VELO. Mini Dry covers 1.5 to 9mg (ZYN Spearmint Mini Dry sits at the entry point). Slim covers 6 to 16.5mg (Menthol Ice and Cool Mint Slim Ultra Strong at the top). Discreet fit, low drip, reliable nicotine delivery. Popular flavor profiles include Cool Mint, Spearmint, Citrus, and Coffee.

Shop ZYN

FUMI

Made in Sweden · Slim
8 to 11mg per pouch · Everyday Lift and Energized

A Swedish brand from manufacturer The Snus Brothers, bringing creative flavors to the everyday range. The standard line sits at 8mg in Everyday Lift, with FUMi Freezy Mint stepping up to 11mg in Energized. Distinctive flavor profiles include Tangy Apple, Tangy Strawberry, Zingy Ginger, and Minty Blueberry. Slim, all-white, drip-free format. A solid option for users who want flavor variety without high nicotine intensity.

Shop FUMI

XQS

Made in Sweden · Slim
8mg per pouch · Everyday Lift

From manufacturer XQS International AB (Borlänge, Dalarna, Sweden), an independent producer not part of any larger tobacco group. A focused Swedish brand sitting entirely at 8mg in the Everyday Lift tier. All nine SKUs share the same strength, with variation in flavor rather than intensity. Slim format, clean profile. Good fit for users who have settled at Everyday Lift and want flavor exploration without strength variation.

Shop XQS

WHITE FOX

Made in Sweden · Slim
12 to 22.5mg per pouch · Amped Up and Ultimate Rush

A Swedish brand from manufacturer Swedish Smokeless (formerly GN Tobacco). Five SKUs in Slim format. Four mint variations (Original, Double Mint, Peppered Mint, Full Charge) sit at 12 to 15mg in Amped Up. The Black Edition steps up to 22.5mg in Ultimate Rush, with a Smoky Tobacco with Rose flavor profile despite being tobacco-free. Clean, modern aesthetic, strong nicotine delivery.

Shop WHITE FOX

SIBERIA

Made in Sweden · Super Slim, Slim
24.75mg per pouch · Ultimate Rush

The tobacco-free version of the original SIBERIA brand, from manufacturer Swedish Smokeless (sister brand to WHITE FOX). All White Super Slim and All White Slim formats both sit at 24.75mg in Ultimate Rush, with a Peppermint flavor profile delivering arctic intensity. For users with established high nicotine tolerance only.

Shop SIBERIA
03 How to Choose

Which brand should you start with?

Match your current nicotine habit to the right strength tier first, then pick a brand within that tier. For first-time users and light smokers, HELWIT and ZYN Mini Dry are the most common entry points (Gentle, 1 to 6mg). For moderate users, FUMI standard, XQS, and VELO Slim sit in Everyday Lift (6 to 9mg). For regular smokers, BAOW, LYNX Blueberry, and LOOP Strong sit in Energized (9 to 12mg). For heavy smokers and high-tolerance users, KILLA Exclusive, ZYN Slim Ultra Strong, and PABLO Mini cover Amped Up (12 to 20mg).

Brand pH varies and matters more than first-time users expect. KILLA at the same milligram figure feels stronger than other brands because of its higher pH, which speeds nicotine absorption through the gum lining. The nicotine pouch strength guide covers tier matching in detail, with a habit-to-tier table for cigarette and vaping switchers.

Health notice

Nicotine is an addictive substance. Nicohub products are intended for current adult nicotine users at the legal age in their jurisdiction, as a non-tobacco alternative. They are not a smoking cessation aid and have not been approved as such. If you do not currently use nicotine products, do not start.

Find your brand at a partner store

Walk in to any Nicohub partner store across Thailand for sealed cans of authentic Scandinavian nicotine pouches at consistent prices nationwide.

Front view of BAOW snus brand logo
Front view of FUMI nicotine pouch – brand logo only, no flavor or strength visible.
Front view of HELWIT logo – simple blue text on transparent background.
Front KILLA snus nicotine pouch logo
Front view of LOOP logo – stylized blue text with infinity-style O on
Front view of LYNX Nicotine Pouches logo – simple blue text on transparent background.
Front view of PABLO snus logo – for high-nicotine pouches
Siberia Nicotine Pouches Bangkok Thailand
Front view of VELO logo – bold blue lettering with geometric arrow symbol on transparent background.
Front view of White Fox snus logo
XQS logo in dark blue, representing a premium Swedish nicotine pouch brand
Front view of ZYN logo – clean modern branding on transparent background

Brand FAQs

Your Questions, Answered

Everything you need to know about the brands Nicohub imports, stocks, and distributes across Thailand.

01

Which brands does Nicohub exclusively distribute in Thailand?

Nicohub is the exclusive Thai distributor of four Scandinavian brands: LOOP, HELWIT, BAOW, and LYNX. These are not available anywhere else in Thailand through legitimate channels. Alongside them, Nicohub stocks global leaders including VELO, PABLO, KILLA, ZYN, XQS, and FUMI.

02

Which brand has the strongest nicotine pouches?

PABLO and KILLA offer the strongest products. PABLO Exclusive reaches 30mg per pouch (50mg/g), and PABLO Ice Cold Limited Edition hits 35mg per pouch. Built for experienced users or heavy smokers switching off cigarettes. For a balanced high-strength option, VELO Freezing Peppermint at 17mg is a popular choice.

03

What's the best brand for someone new to nicotine pouches?

HELWIT is the top pick for beginners. Every flavour sits below 7.5mg per pouch, the formulation is soft under the lip, and the range starts at just 2.5mg with HELWIT Lingonberry. VELO Mini is another gentle entry point, and LOOP offers a wide flavour range in the mid-strength Everyday Lift tier.

04

Are Nicohub's products imported legally and tax compliant?

Yes. Every product is imported through licensed channels with full customs documentation and tax compliance. Nicohub holds direct relationships with Scandinavian manufacturers, guaranteeing authenticity, freshness, and unbroken traceability from factory to shelf. Stock is climate-controlled and rotated weekly.

05

Who manufactures VELO and where does it come from?

VELO is owned by British American Tobacco (BAT) and is the world's biggest nicotine pouch brand. Nicohub imports VELO directly from Sweden, so the products are identical to those sold across Scandinavia. VELO is 100% tobacco-free and made with plant-based fibres and food-grade additives.

06

Can retailers order all these brands through wholesale?

Yes. Approved B2B partners can order the full Nicohub range through the wholesale programme. LOOP, HELWIT, BAOW, and LYNX are only available to retail customers through the Nicohub partner network. Apply for a wholesale account to get started.