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VELO Purple Grape is ripe purple grape, sweet up front with a tang behind it, closer to the fruit than to a sweet. It is a full-flavoured pouch rather than a subtle one, and the taste stays vivid instead of fading into a general sweetness halfway through.
Each pouch contains 10 mg of nicotine, which places it in the Energized range on the Nicohub Strength Scale. That is a strong, steady level: comfortable for an experienced user through the day, and a noticeable step up from the mini formats.
VELO is British American Tobacco's tobacco-free pouch brand, sold in Sweden by British American Tobacco Sweden AB, where the range runs across Slim and Comfort formats. The slim, all-white format does the practical work here. The pouch sits flat under the top lip and holds position, the material does not drip, and it leaves no marks on the teeth, so it works as well in a meeting as anywhere else. There is no tobacco leaf in it: no smoke, no ash, nothing to spit, and none of the staining that traditional snus leaves behind.
Ripe purple grape – Sweet with a tang, and it holds its flavour
10 mg nicotine strength – Energized range, strong and steady
Slim, all-white fit – Sits flat under the lip and stays put
No stains, no drip – Clean in the mouth throughout
Tobacco-free – No leaf, no smoke, nothing to spit
British American Tobacco – VELO's Swedish range in Slim and Comfort
VELO Purple Grape is for anyone who wants real fruit flavour at a strength that carries through the day.
Looking for a different strength? The same flavour is also available as Purple Grape Mini (6 mg per pouch).
Product Specifications
Flavour
Red Berries
Format
Slim
Pouches Per Can
20
Weight Per Can
Weight Per Pouch
Nicohub Intensity Scale
Energized
Nicotine Per Can
200
Nicotine Per Gram
14.3
Nicotine Per Pouch
10 mg
Manufacturer
BAT; British American Tobacco
Tobacco content
Tobacco-free product.
This product contains nicotine, which is a highly addictive substance.
Delivery:
International Delivery
Tracking Information
What makes VELO Purple Grape stand out in the VELO lineup?
Unlike mint or menthol-heavy options, VELO Purple Grape delivers a bold, tangy-sweet grape profile that feels more like a fruity treat than a cooling pouch. It’s designed for users who want a flavour-forward alternative with nicotine impact.
How does VELO Purple Grape compare to traditional snus?
While snus often emphasizes tobacco taste, VELO Purple Grape replaces it with juicy fruit notes and a clean, all-white format. The experience is discreet, modern, and stain-free, without sacrificing nicotine satisfaction.
How strong is VELO Purple Grape’s nicotine kick?
Each pouch contains 10 mg of nicotine, giving it a strong and steady effect that sits in the Energized range. It’s powerful enough for experienced pouch users while still being manageable for daily enjoyment.
How long does the grape flavour last in VELO Purple Grape?
You can expect around 20 minutes of vibrant grape taste, with nicotine release peaking at 10 minutes. The pouch stays comfortable throughout, delivering both flavour and strength without mess.
Who should try VELO Purple Grape first?
This pouch is ideal for users who enjoy fruity flavours and want to step away from mint-dominated options. It’s a great fit for experienced nicotine users looking for variety without compromising intensity.
When does VELO Purple Grape work best?
The tangy grape profile makes it especially enjoyable after meals or during social occasions. It provides a refreshing change of pace for users who want sweetness and boldness instead of icy freshness.